The veteran broadcaster, who hosted Hollywood Uncensored, tragically passed away on Friday after he was rushed to hospital in Los Angeles.

According to Variety, Sam suffered a fatal heart attack in his Hollywood home just hours after doing his regular news segment on air, in the morning.

ITV have led the stars paying tribute to the beloved entertainment host after KTLA confirmed the saddened news.

Taking to X, formerly known as Twitter, ITV wrote: ‘We have very heavy hearts this weekend with the news from Los Angeles that our Hollywood reporter Sam Rubin has died at the age of 64.

Former This Morning star, who hosted Hollywood Uncensored, has died aged 64 after he was rushed to hospital following a tragic heart attack in Los Angeles on Friday morning (pictured on This Morning in 2018)

According to Variety, Sam suffered a fatal heart attack in his Hollywood home just hours after doing his regular news segment on air, in the morning (pictured on This Morning in 2018)

He made regular appearances on This Morning in the UK in 2018, chatting to former hosts Holly Willoughby and Phillip Schofield (pictured all in 2018)

‘Sam was an Emmy winning entertainment correspondent and presenter for Los  Angeles’ No 1 morning show on KTLA, and regularly broadcast live into This Morning.

‘He woke up Tinseltown every day for decades with his likeable charm and knowledgeable take on the movie world, he was on first name terms with the stars and became affectionately known as ‘Hollywood Sam’ We will miss him.

‘There will be a tribute to Sam on Monday’s show, but in the meantime, we send our condolences to his wife Leslie, their four children and Sam’s colleagues at KTLA.’

Rylan Clarke, who was among the stars to pay tribute, also added: ‘Extremely sad news. A lovely man x’.

Ben Stiller wrote: ‘So sad and sorry to hear of Sam Rubin’s passing. Consummate pro. I did my first interview with him in something like ‘93, and countless times over the years.

‘He loved actors and movies. He made everyone feel comfortable and it was always fun and easy. He was an institution. We have lost him way too soon. Sending love to his family.’

Sam was transported to UCLA West Hills in an ambulance but was pronounced dead on arrival.

The reporter, who was on air just yesterday, worked at KTLA since 1991, covering entertainment, movies and TV.

He made regular appearances on This Morning in the UK in 2018, chatting to former hosts Holly Willoughby and Phillip Schofield.

The late TV star was happily married to wife Leslie Gale Shuman, whom he married in 2007, and share two children together.

Rubin interviewed some of the world’s most famous celebrities throughout his career – including icon Mariah Carey

ITV have led the stars paying tribute to the beloved entertainment host after KTLA confirmed the saddened news

Rylan Clarke and actor Ben Stiller was among the stars to pay tribute to the veteran broadcaster

The reporter, who was on air just yesterday, worked at KTLA since 1991, covering entertainment, movies and TV (pictured on KTLA 5 with his former collegues)

Sam was transported to UCLA West Hills in an ambulance but was pronounced dead on arrival

The late TV star was happily married to wife Leslie Gale Shuman (pictured), whom he married in 2007, and shared two children together

Before marrying Leslie, Sam married Julie Anderson in 1988 and divorced in 2006. They both share two children together.

Hollywood Uncensored with Sam Rubin ran for 120 episodes, produced by his production company SRE, Inc.

SRE has also produced more than 200 hours of programming for broadcast and cable channels, including Live From red carpet shows.

Rubin was also a founding member of the Broadcast Film Critics’ Association.

In his last Instagram post, Rubin shared an interview with actress Jane Seymour.

Since the announcement of his passing, the KTLA 5 posted a tribute and noted that Rubin’s ‘laugh, charm and caring personality touched all who knew him’.

‘KTLA 5 is profoundly saddened to report the death of Sam Rubin. Sam was a giant in the local news industry and the entertainment world, and a fixture of Los Angeles morning television for decades.

‘His laugh, charm and caring personality touched all who knew him. Sam was a loving husband and father: the roles he cherished the most. Our thoughts are with Sam’s family during this difficult time,’ the channel wrote on X.

Before marrying Leslie, Sam married Julie Anderson in 1988 and divorced in 2006. They both share two children together

He had received multiple Emmys awards, a Golden Mic Award for best entertainment reporter and a lifetime achievement award from the Southern California Broadcasters Association

SRE has also produced over 200 hours of programming for broadcast and cable channels, including Live From red carpet shows

His KTLA colleagues have also made teary-eyed tributes to the veteran on-air.

Longtime morning anchor Frank Buckley said: ‘We don’t know what happened, but it was sudden’.

Meanwhile, Eric Spillman added: ‘I can’t believe we are reporting this — it is such a shock.’

CNN’s Elizabeth Wagmeister said on X: ‘This is just awful. Life is so precious.

‘Growing up in LA, Sam Rubin was a mainstay — part of the fabric of the city because he was in our homes (on TV) for so long. I grew up watching him & always was excited to see him in action on red carpets. RIP.’

Actor Jerry O’Connell said: ‘Sam Rubin was a LEGEND. Rest In Peace KING.’

An emotional Henry Winkler called in during KTLA’s 1 pm broadcast on Friday and commented on the veteran journalist’s ‘warmth’ and ability to put his subjects at ease.

‘He made every human being feel so special, and he got them to open up like a flower,’ said the ‘Happy Days’ star. ‘He was interested in you as a professional, and he was interested in you as a human being.’

In 2013, Rubin was awarded the National Hispanic Media Coalition’s Impact Award for outstanding integrity in broadcast journalism

Perry Sook, chairman and CEO of Nexstar, called Rubin an icon and a beloved member.

‘Sam was an icon in Los Angeles and the entertainment industry and he was a beloved member of our Nexstar Nation. My prayers are with his family and the KTLA family as we mourn his passing. He will be missed,’ he said.

He had received multiple Emmys awards, a Golden Mic Award for best entertainment reporter and a lifetime achievement award from the Southern California Broadcasters Association.

He was also named best entertainment reporter by the Los Angeles Press Club.

In 2013, Rubin was awarded the National Hispanic Media Coalition’s Impact Award for outstanding integrity in broadcast journalism.

Apart from this, he also supported several organizations including the MS 150 Bay to Bike Tour along with LA schools and literacy programs.